How to Create a Creds Deck That Wins Potential Clients



In this article, we will take a closer look at how to make an excellent and effective presentation services. The presentation is known in the world of business as a 'creds deck'. A creds deck is one of the main sales tools for agencies, consultants, and other service-based businesses. The creds deck introduces a company, describes its expertise, and demonstrates why people should choose it.

If you make a good creds deck, it will inspire trust in the company, cause interest in its products and services, and help position itself correctly. However, in case of poor preparation, your deck might not reach the point, which is a big problem since you lose many chances without even having a conversation. Here are practical tips to create an impressive credentials deck for business.

First, Explain Who You Are

It would be nice to mention all the relevant information about the company from the very beginning. In this case, it will be easier for your clients to understand their value proposition in a few moments.

It is necessary to mention:

  • Company's name

  • Main services

  • Industries the company operates in

  • Its unique selling point (USP)

Be concise, professional, and try to include only relevant information.

Secondly, Talk About Client's Issues

Don't focus only on yourself, but demonstrate understanding of your client's problems and business objectives.

For instance, you could say:

  • Need to create a good presentation for sales pitches

  • Require faster creative solutions

  • Need to communicate with their audiences consistently

  • Or anything else relevant.

Your client understands that you really understand them, and the likelihood of success increases.

Thirdly, Provide Relevant Experience

Your potential client wants to be sure you can provide him/her with a quality product or service. So, you need to prove it.

In this case, you could use:

  • Key client logos

  • Experience in certain industries

  • Previous successful campaigns

  • Presentations that you created previously

  • Number of years you've been in the business

Try to use cases that are relevant to your client's needs.

Fourthly, Tell about Your Achievements Using Case Studies

It is bad to describe your successes verbally. Better to use real numbers from previous projects.

A simple structure for a case study can be the following:

  • Client's problem

  • What you did to solve it

  • Results

  • Effectiveness of the actions taken

  • Fifthly, Create a Professionally Looking Presentation

Since a creds deck is a representation of your company, pay attention to its design.

Use:

  • Simple layout

  • Brand-consistent visuals

  • Good-quality images

  • Readability of fonts

  • White spaces to balance the slides

Especially, if you offer some kind of creative services, the quality of the design should be high.

Sixthly, Personalize the Deck

It is wrong to create a standard presentation used for everyone. Try to make your deck suitable for your client.

Possible ways to do this:

  • Add industry-related references

  • Use relevant case studies

  • Talk about your client's problem

  • Describe services based on the client's needs

It will require additional work but will help achieve a goal.

Seventhly, Describe the Workflow

Clients don't just want to learn your services. They need to understand how you operate.

For example:

  • Understanding the client's problems and setting the objective

  • Creating the strategy

  • Working on the design and development

  • Implementing changes according to the client's recommendations

  • Providing the final project

  • Eighthly, Use Social Proof

Another way to make your presentation trustworthy is to add testimonials, ratings, and client logos.

Ninthly, Be Concise

It is bad when a creds deck includes many slides with lots of text. You should make it short and informative.

It would be perfect if you will be able to use:

  • Clear and direct messages

  • Logical division into sections

  • Good visuals

  • Fast-readability

Conclusion

Xcreds deck usually serves as the first impression of your agency. That is why it needs to present your expertise and value propositions.

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